Most of all, Idealista relishes juicy magazine titles, typographic logotypes and propagandist posters. Yet it works equally well in places where you need to stick a label onto that gardening tool, computer box, or spaceship.

Unlike cold, technicist typefaces, it has great zest for life, so there’s no wonder that in each of the letters, intuition wins over intellect. Owing to this, the text set in Idealista has a special, voluptuous quality and unmistakable temperament – in a single typeface, Idealista combines the best of sans-serif, blackletter, as well as geometric and calligraphic construction principles, coming down to one impressive, expressive cocktail.