Chift is a quite narrow serif font for both body text and headlines in periodicals, where economy of space is needed. The type family consists of ten faces: five styles of low contrast for body text sizes and five styles of high contrast, including Hairline and Black, for display purposes.

One of the main features of the typeface is its professionally-designed Cyrillic, which won one of the special prizes at Modern Cyrillic competition (http://www.paratype.com/k2009/) in Text category.