Usually, the condensed version of a face comes after the regular design. Not with gogo squat. After gogo big, I thought how strong a regular version would be. A nice clean gutsy face. A “today” Franklin Gothic Extra Bold. I find it ideal for contemporary headlines as well as for logo solutions. As with gogo big, in my terms and conditions, I permit the modification of up to ten of the letter forms for logos and monograms, but logos and monograms only, not the typeface in normal usage.