Zulia is located in the west of Venezuela and it is the state in where Joluvian grew up. It is a region of sunshine, high temperatures, oil and cheerful people, although we choose the name to honor his mother who is from there (zuliana) and who is proud of her land and everything that it represents the area.

Zulia is also his first typographic project. It is based on two of his favourite calligraphic styles: italic and brush pen. He started with simple and contrasted strokes on paper with brush and marker. After that he developed the full alphabet and its various options for each letter, starting from a set of handmade forms that could be connected in different ways according to the user needs. What motivates him to involve this style was to create a differentiation with his daily work by generating a heavier type, contrasted and low rise.

Zulia finally got life of its own with the participation of Alejandro Paul and a feedback of techniques and skills that were generated with the duo work.

Zulia is not just a typeface, Zulia is his love of letters.