Karl Georg Hoefer’s Sho first appeared in 1992 with Linotype-Hell. The font is a part of the package “Calligraphy for Print”, which also contains Ruling Script and Wiesbaden Swing. “Calligraphy for Print 2” completes the set. These packages offer modern calligraphy fonts particularly well-suited to use in posters, magazines and advertisements. Sho distinguishes itself in the extreme contrast between the strokes. A unique characteristic of the font is the way it uses simple round forms in some of its letters, giving it a peppy and playful feel.