For display text that stands out, the Lexia font family’s super bold Advertising weight is exactly what you need. The super bold weight is a great addition to the Lexia family and is perfect for shouting about something important.

Lexia is a contemporary slab-serif font family, drawing its strength from the traditional typographic values of harmonious proportions and high-quality craftsmanship. Although the font family is replete with design detail, there is nothing superfluous. Lexia adheres to the principle of form following function with the design of even the most extreme weights, carefully considered for its purpose and crafted accordingly. The greatest testament to this functionality-led approach is Lexia’s generous x-height which allows for setting at the smallest sizes without compromising Lexia’s superlative legibility.

The Typographic Advertising Edition of the Lexia font family includes a full Latin Extended A character sets with additional OpenType features. A Standard Edition with more weights and styles is also available.