The evocative and original Retrofit is based on typefaces of the 1940s and 50s, which extolled the virtues of American products in glossy magazines for the new suburban consumer.

Oversized terminal bulbs and occasional slab serifs lend a rhythm and a bouncing baseline provides just the “zing” to spice up that bland typographic treatise. Retrofit’s easy familiarity can be seen on children’s books, games, food packaging, and other places where a kid friendly note is needed.

Retrofit has been adapted by Quickutz for their punched letter cutting tool, and re-named “Maggie”.