The superfamily Pepi and Rudi is based on playful experimentation with basic geometric shapes - the circle, rectangle and triangle - elements that laid the foundations for typographic Modernism. The Pepi and Rudi introduces a number of current elements into a time-proven concept of primitively constructed typefaces. The typeface’s somewhat uniform character width establishes a more regular rhythm; the character set is expanded, and legibility is improved thanks to taller lowercase. A wide range of ten styles, from hairline-thin to extra-thick with adequate Italics allow for universal use across the whole scope of graphic design. Carefully designed diacritics, clear punctuation marks, table number characters, ligatures, arrows or alternative lowercase characters are standard; this is sure to please everyone needing to work effectively with a neutral, geometric headline typeface.