Excite is a neo-grotesque typeface named after an x-height that’s as tall as you can get without compromising the distinction between upper and lower case, helping to make it extremely readable both in print and on screen.

It is modern and spacious, has short ascenders and descenders, and an airiness augmented by using both horizontal and vertical endings of open characters like C, S and 3. Unusually for a neo-grotesque, Excite has a clean, contemporary, single storey lowercase A.

Other distinctive features include a hexagonal dot/period, and the dog-leg tail of the Q. To avoid confusion between similar characters, Excite uses features like horizontal bars on the capital i and a curved tail on the lowercase L.

The Excite family consists of four fonts: regular, bold, italic and bold italic.