A page from an “ideas booklet” that was copyrighted in 1939 by the Sanford Ink Company displayed a hand lettered variation on the counter-less [or solid] alphabet that so typified the Art Deco style of the times.

Bold, brash and beautiful, Upscale JNL evokes high-end department stores, fine millinery shops, cafeterias, night clubs and other business establishments from the Streamline era.

This type of lettering style was a workhorse, and could (and still can) tackle any message with strength, clean lines and class.