Traction was originally conceived and designed by Swiss astronomer Christian Thalmann. Schriftlabor designers Chiara Mattersdorfer and Miriam Surányi expanded, completed and produced the font family. This typeface sports signature serifs, soft edges and a fluid, organic design. Enlarged, the organic letters are reminiscent of the profiles of ­off-road tyres and hiking boots. In text sizes, it is the humanistic forms that set the tone to ensure fluid legibility. Totalling at 18 styles in nine weights, all fonts come with small capitals and all possible numerical variations.