Cyrus Highsmith designed Salvo Sans and Salvo Serif (originally called Boomer Sans and Boomer Serif) as one series to tie the design of AARP The Magazine to AARP The Bulletin and AARP Segunda Juventud.

Together the Salvos illustrate the guiding sentiments of the design director Courtney Murphy, “Hopeful, informative, alive, embracing and delightful. The right words draw people in, but on a subconscious level the typeface does that first.”

Among other uses, Salvo Serif is recommended for Newspaper, Magazine and Corporate use.