Pluto - and its straight companion Pluto Sans - was designed by Hannes von Döhren. The whole family consists of 16 Pluto Uprights, 16 Pluto Italics, 16 Pluto Sans Uprights and 16 Pluto Sans Italics; 64 fonts in all.

Type designer Hannes von Döhren has created Pluto, a sweet type family consisting of 16 Uprights and 16 Italics; 32 fonts in all. The fonts are informal and friendly at first sight and lend themselves to display settings, however the straight and upright architecture of Pluto also makes it perfect for longer copy. Because of its large x-height, it even performs nicely in very small sizes. This contemporary type family is ideal for use in retail, cosmetics, food and hospitality applications and advertising.

Pluto is equipped for complex, professional typography. The OpenType fonts have an extended character set to support Central and Eastern European as well as Western European languages. Each font includes alternate letters, fractions, lining-, tabular numbers, scientific superior/inferior figures and a set of arrows.