Pich is a typeface that imitates vivid and free hand-drawn lettering. Each lowercase letter has three alternates and Contextual Alternates feature substitutes them producing random-like effect. Also you can choose required letter from the Glyphs palette. In addition to this Pich has a set of ligatures (both Latin and Cyrillic). All these features allow Pich to look hand-crafted, unique and natural. The font was initially created for Pichshop company. Pich was selected among Top-100 of Russian design (2010) according to the Kak magazine.