The design of the Newspoint typeface is based on the tradition of the American sans serif faces of the last century. This form expression was greatly influenced by the News Gothic type which was created by Morris Fuller Benton in 1908, and has, once again, become very popular. When the development of sans serif types such as Futura and Kabel by Renner and Koch began in 1925, the design of American sans serif types receded somewhat into the background. In the 1950's, however, they experienced a renaissance which continues to this day.

Thanks to its clean design and the relatively large x-height, the Newspoint is well suited for informative texts in newspapers, magazines, and brochures. In packaging design, as well, the Newspoint can display its strength in small print. Newspoint was developed as a customer-specific variation of the News Gothic. In contrast to the News Gothic, however, the face appears to be softer and more appealing thanks to the changed interpunctions. If so desired, the alternative characters give the typeface expanded individuality and a richness of design options.