The Kennedy family is a completely original design, inspired by lettering discovered by George during his exploration of 16th century cartography, some years ago. The charm exhibited by these beautiful artifacts is as much reflected in the letterforms they employ as in the drawing style or content they present.

After familiarizing himself with the offerings of the various printing centers of that period, George began work on a design which he called Marconova. This design continued to evolve until it began to take on the look of Dutch Oldstyle typefaces of a later period. At this point George re-christened his work-in-progress Kennedy, and added the Book, Book Italic and Small Cap companion typefaces.

Only a small trace of its design ancestry is evident in the resulting typeface family. There is enough, however, to make them a unique entry in the collection of distinguished contemporary designs.