Jugo Script is a Koziupa/Paul near-parody of the soft and speedy late-1980s, early-1990s display scripts. Though it essentially is one of the usual exhibits of Koziupa’s calligraphic skill, its individual shapes and overall construct show a mischievous wink at Oz Cooper and the hundreds of lens-blurred film types he inspired in the 1970s and 80s.

Koziupa’s unique sense of letterform and proportion is on full display in the uppercase and the figures, while the lowercase is an eccentric exercise in single stroke lettering, complete with quick and subtle wrist bends, minimal pausing, and hurried exits.

Jugo Script’s softness and internal call-and-answer structure make it a natural for comfort food packaging, especially the sweet stuff.