My Happy 70s has its roots in the baroque, yet is influenced by the type design of the following centuries. The type took formal elements and subtle spatial references from this time span but the main character remains true to its origin. Examples printed from metal type in this era reveal an enlargement of the curvature of the font which back then was caused by the flow of ink and the process of stamping. The resultant friendly look-and-feel of My Happy 70s is transferred and reinforced in the italic lending a spy affirmation to the here and now.