Picture if you will, a balmy autumn evening in Manhattan during the 1930s and a well-dressed couple out on the town. They hail one of the hansom cabs located near Central Park and climb in for an old-fashioned romantic ride around the green.

Such are the type of images the stylized Art Deco hand-lettering comprising Horse Drawn Carriage JNL evokes. The inspiration for this font was the title card for a 1935 Bette Davis feature entitled “The Girl from 10th Avenue”.