Frederic Goudy designed National Old Style Roman in 1916. It is loosely based on a logo he lettered for the National Biscuit Company in 1901. Steve Matteson expanded on Goudy's original by designing a bold, semibold and matching italics. While much of Goudy's work is strongly influenced by Venetian types of the 15th and 16th centuries - this design has a truly American quality about it. The design is useful for text or headlines that captures a sense of Americana.