In 1903 faced with the welter of sans offered by ATF, Morris Fuller Benton designed News Gothic, a 20th Century standard.

In 1995 Tobias Frere-Jones studied drawings in the Smithsonian and started a redesign. Cyrus Highsmith reviewed News Gothic, and with the Font Bureau studio expanded it into Benton Sans, a far reaching new series, with matched weights, widths and performance well beyond the limits of the original.

Among other uses, Benton Sans is recommended for Newspaper, Magazine, Book and Corporate use.