The origin of AM Floriana is already several decades ago. At a time when there was no photo set and the choice of metal type fonts was still very manageable, Alois Menacher received an order to design a custom business logo from a flower shop. He then created a hand-drawn lettering based on the form of leaves and plants.

Now Alois Menacher professionally designed and developed AM Floriana on the basis of this lettering. AM Floriana is ideally suited for packaging design, as well as for display design and logo design. AM Floriana is available as a Bold version and will soon be complemented by further cuts.