Spanish for press, Prensa is a new series from Cyrus Highsmith. He arrived at this family’s character through his process of “wrapping outside curves around the inside, deliberately creating tension between the two,” a technique epitomized in Electra, a 1935 bookface by twentieth-century master W.A. Dwiggins.

This tension really appears in the italics,which stray from the traditional forms to balance simplicity with vitality.

Among other uses, Prensa is recommended for Newspaper, Magazine, Book and Corporate use.