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Optima FONT Download

Optima downloadDesigner: Hermann Zapf
Publisher: Linotype
Initially conceiving this face as a competitor for Ludwig & Mayer’s Colonia, Walter Cunz at Stempel guided Hermann Zapf to the creation of this most elegant and legible of twentieth century sanserifs.

Linotype’s cautious licensing policies encouraged a number of unauthorized copies, none of which can be said to have added to the original.

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1950s beauty beauty products classic german humanist inscribed legible sans serif stressed sans tapered thick and thin zapf
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