Marit Otto about New Daily: This typeface design has a modern but yet classic appearance. That is why she listens to the name New Daily. I took some elements from the Art Nouveau and Art Deco (type) styles. And modernized it by cultivating the beautiful curved features of both styles and playing with the stylish fluid lines and open structures. By adding a bit of the no-nonsense office look of a typeface like Nimbus Sans a new but familiar look occurs. This typeface is very readable and useful for many purposes. It has a playful distinguished character.