Mido is designed with the aim to recreate all the power of the early 19h century slab serifs, but without their geometric monotony. The ambition was to make a humanist slab serif that would function both in smaller sizes, as headlines, and poster size.

Careful attention has been payed to the spaces within and inbetween letters – they show slight irregularities to create dynamic negative spaces, which in turn makes the letters sit solidly together as words and sentences.

Mido is suitable for packaging, posters, book covers, identities and headlines, as well as type set in smaller sizes. It comes with both upper- and lower case figures.

The typeface Mido is an ongoing design project of which the first font is now released.