ITC Arid was designed by Rob Leuschke in 1997 as a lively calligraphy typeface which looks as though it was put to paper with a piece of charcoal. Generous capitals mix harmoniously with the more reserved lower case characters and the forward slant of both create a dynamic impression. Arid should be used in point sizes of 12 and larger and is well-suited for headlines and short to middle-length texts.