Foundry Context is a sans serif family designed to be universal in many contexts – hence the name. A ‘no-nonsense’ typeface, reminiscent of 19th century sans serif faces, Foundry Context has very round, pure letterforms, crafted without being over refined, and having minimal stroke contrast in the neo-grotesque style. A hint of personality has emerged from the very drawing of the proportions, strokes, and terminals, yet Foundry Context is still neutral enough to compete in the grotesk arena, and at the same time has something new to say.