"Nick Shinn’s interpretation of the venerable superellipse or “squircle” genre.

The original superellipse typeface, Microgamma/Eurostile, coincided with the emergence of the CRT (cathode ray tube) TV screen, but there is more than this visual analogy of high-tech in play, as the pumped up angularity of the curved components of the genre also informs the quality of set text. In particular, due to the straightness of the round letters’ side stems, there is a neat modularity of vertical letter spacing, which denotes authority, with precision, complementing the tautness of the face’s curves."