Holborn, aptly named after ‘High Holborn’, a high-street in London where the Central School of Art & Design used to be. A font, just in capitals, based on the original design and the earlier sketches (1976) by André Toet. The strong optical illusion in this alphabet makes it an outstanding typeface. Concept/Art Direction: Andre Toet - Design: Jasper Nijssen - © 2014 SODesign.