How does one arrive at a font name? With the thousands of digital typefaces available, it’s not an easy process.

Bandleader JNL was modeled from the hand-lettered title on a piece of sheet music called “Largo”, which means “slow tempo”. Since the names “Largo” and “Tempo” were already taken, what other musical theme would fit?

The lettering is in an Art Deco style, and Big Band was all the rage of the Art Deco period; therefore “Bandleader”. Sometimes the road to naming a font takes on many twists and turns but the end result is always gratifying.